1. Taking stock of potential perils -- 2. Avoiding the avoidable -- 3. Contingency planning -- 4. Crisis recognition -- 5. Containment -- 6. Crisis resolution -- 7. Mastering the media -- 8. Learning from your experience -- App. How to write a press release
Summary
"Few managers receive any formal training in handling crises. This book aims to remedy the situation by explaining the essentials of crisis management and providing a practical framework for stabilizing, then mastering, an unanticipated crisis."--BOOK JACKET