| Description |
1 online resource (xxi, 470 pages). : illustrations |
| Series |
Routledge international handbooks |
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Routledge international handbooks.
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| Contents |
Preface: The field of sport management -- pt. I: Managing the performance of sport organizations / Leigh Robinson [editor] -- Contemporary issues in the performance of sport organizations / Leigh Robinson -- From daily management to high politics: the governance of the International Olympic Committee / Jean-Loup Chappelet -- The contingent and standards governance framework for national governing bodies / Denis Mowbray -- The planned development of sport organizations / Brian Minikin -- Managing customer expectations of sport organizations / Leigh Robinson -- Approaches to managing performance in sport organizations / Peter Taylor -- Forecasting the performance of nationrate social responsibility in sport / Stephen Morrow -- Theoretical approaches and practical strategies forchange management / Peter McGraw, Tracy Taylor and Daniel Lock |
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pt. II: Managing human resources in sport organizations / Packianathan Chelladurai (editor)-- Contemporary issues in the management of human resources / Packianathan Chelladurai -- Human resource management in sport: a service-based approach / Solha Husin -- Volunteer management in sport / May Kim and Hyejin Bang -- Sources of support for employees in sport organizations / Boyun Woo and Claudio Rocha -- Psychological contract in the context of sport organizations / Gonzalo Bravo, David Shonk and Doyeon Won -- Managing contingent workers in sport / Kyungro Chang |
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pt. III: The marketing of sport / Edited by / Guillaume Bodet -- Contemporary issues in sport marketing / Guillaume Bodet -- Consumer loyalty in sport participation services / Guillaume Bodet -- Relationship marketing: from theoretical issues to its application by sport organizations / Alain Ferrand -- Sport spectators' segmentation / Guillaume Bodet and Iouri Bernache-Assollant -- Sporting goods brands and retail store dramatization / Patrick Bouchet -- Sport promotion through communication: a mass media perspective / Daniel C. Funk and Kevin Filo -- Sport sponsorship: definitions and objectives / Pascale Quester and Charles Bal -- Ambush marketing / Benoit Séguin and Dana Ellis |
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pt. IV: The economics of sport / Paul Downward [editor] -- Contemporary issues in the economics of sport / Paul Downward -- The economic analysis of sport participation / Paul Downward, Fernando Lera-López and Simona Rasciute -- Expenditures on sport products and services / Tim Pawlowski and Christoph Breuer -- Do sport clubs maximize wins or profits? And does it make any difference? / Stefan Kesenne -- International sport league comparisons / Helmut Dietl, Rodney Fort and Markus Lang -- Attendance and broadcast demand for professional team sport: the case of English league football / Babatunde Buraimo -- The labor market in professional team sport: the case of football players in Europe / Bernd Frick -- The economic benefits to cities from hosting major sport events / Chris Gratton -- The future of sport management / Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet and Paul Downward |
| Summary |
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based upon print version of record |
| Subject |
Sports administration.
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| Form |
Electronic book
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| Author |
Robinson, Leigh, 1965- editor
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| ISBN |
0203807227 (electronic bk.) |
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1136660879 (electronic bk.) |
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9780203807224 (electronic bk.) |
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9781136660870 (electronic bk.) |
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(hardback) |
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(hardback) |
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