Title Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler

Published Hoboken, N.J. : Wiley, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Tyb/Kob		AVAILABLE

Description pages cm Subject Brand name products. Branding (Marketing) Brand name products -- Management. Customer relations -- Management. Author Tybout, Alice M. Calkins, Tim. Kellogg School of Management. LC no. 2005007457 ISBN 0471690163 (cloth)

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