| Description |
1 online resource : illustrations |
| Contents |
Campaigns and political marketing in political science context / Wayne P. Steger, Sean Q Kelly, J. Mark Wrighton -- Understanding campaign strategy : 'deliberate priming' and the role of professional political consultants / Stephen K. Medvic -- Forecasting the presidential vote in the states, 1948-2004 : an update, revision, and extension of a state-level presidential forecasting model / James E. Campbell, Syed Ali, Farida Jalalzai -- Vested interests : interest group resource allocation in presidential campaigns / Costas Panagopoulos -- Tempus fugit : How legislative candidates allocate their own time / Brian K. Arbour -- Going negative : press responses to candidate attack messages / Audrey A. Haynes, Julianne F. Flowers, Jennifer Harman -- Concepts, crises and campaigns : how political professionals define electoral crisis / R. Sam Garrett -- Revisiting the character of Congress : scandals in the U.S. House of Representatives, 1966-2002 / Lara Michelle Brown -- Media as moderator of "the sympathy effect" : testing a model of the sympathy vote in political campaigns / Amy E. Jasperson |
| Summary |
Understand the theoretical?and practical?aspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers throug |
| Notes |
Title from PDF title page (viewed on Feb. 26, 2013) |
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Originally published in 2006 by The Haworth Press, Inc. Transferred to digital printing 2008 by Routledge |
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"Campaigns and Political Marketing has been co-published simultaneously as Journal of Political Marketing, Volume 5, Numbers 1/2 2006." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Political campaigns -- United States
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Political campaigns -- United States -- History
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POLITICAL SCIENCE -- Political Process -- General.
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Political campaigns
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Politics and government
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Wahlkampf
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Politische Kampagne
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| SUBJECT |
United States -- Politics and government. http://id.loc.gov/authorities/subjects/sh85140410
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| Subject |
United States
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USA
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| Genre/Form |
History
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| Form |
Electronic book
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| Author |
Steger, Wayne P.
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Kelly, Sean Q.
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Wrighton, J. Mark.
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| ISBN |
9781136446481 |
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1136446486 |
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