| Description |
xxiv, 319 pages : illustrations ; 26 cm |
|
regular print |
| Series |
The Jossey-Bass nonprofit sector series |
|
Jossey-Bass nonprofit sector series.
|
| Contents |
Machine derived contents note: Part One: A Comprehensive Approach to Fund Raising -- 1. A Philosophy of Fund Raising(Henry A. Rosso) -- 2. Understanding the Fund Raising Cycle(Henry A. Rosso) -- Part Two: Preparing an Organization for Fund Raising -- 3. Assessing Organizational Strengths and Vulnerabilities(Eugene R. Tempel) -- 4. Developing a Constituency: Where Fund Raising Begins(Henry A. Rosso) -- 5. Preparing a Case That Empowers Fund Raising(Henry A. Rosso) -- Part Three: Key Methods for Raising Money -- 6. The Annual Fund: A Building Block for Fund Raising(Henry A. Rosso) -- 7. The Power of Mail to Acquire, Renew, and Upgrade the Gift(Roger M. Craver) -- 8. Asset Building Through Capital Fund Raising(Henry A. Rosso) -- 9. Establishing a Planned Giving Program(Philip S. Brain, Jr.) -- 10. Seeking the Big Gift(Arthur C. Frantzreb) -- Part Four: Managing the Fund Raising Process -- 11. The Trustee's Role in Fund Raising(Henry A. Rosso) -- 12. Managing for Results(Kay Sprinkel Grace) -- 13. Leadership and Team Building(Kay Sprinkel Grace) -- 14. Thinking Strategically About Information(Sheree Parris Nudd) -- 15. Assessing Costs, Risks, and Results(Bonita M. Bergin) -- 16. How to Select and Use Fund Raising Consultants(Jane C. Geever) -- Part Five: How to Research and Analyze Gift Sources -- 17. How to Research and Analyze Individual Donors(Phyllis A. Allen) -- 18. Corporations as a Gift Market(K. Scott Sheldon) -- 19. Foundations as a Source of Support(K. Scott Sheldon) -- 20. Fund Raising at the Grass Roots Level(Kim Klein) -- Part Six: Keys to Success in Fund Raising -- 21. Standards and Ethics in Fund Raising(Robert E. Fogal) -- 22. Resources for Strengthening Fund Raising Skills(Kay Sprinkel Grace) -- 23. Putting It All Together: The Integrated Development Plan(Henry A. Rosso) -- A. Seeking the Big Gift: Why People Do Not Give B. Seeking the Big Gift: Prevailing Assumptions C. Seeking the Big Gift: Deterrents to Success D. Seeking the Big Gift: What the Prospect Thinks E. Seeking the Big Gift: Solicitation Strategy |
| Bibliography |
Includes bibliographical references (pages 305-307) and index |
| Notes |
Also issued online |
| Subject |
Fund raising.
|
| LC no. |
91016609 |
| ISBN |
1555423876 |
|
