Uniform Title Journal of direct marketing (Online) Title Journal of direct marketing

Published [New York, N.Y.] : John Wiley and Sons., Incorporated : [-1997] Direct Marketing Educational Foundation, [-1997] ©1997 Print began with vol. 1, no. 1 (winter 1987) -v. 11, issue 4 (autumn 1997)

Online access available from: Business Source Complete    01 Jan. 1987 - 30 Sept. 1997 View Resource Record   ScienceDirect Archive    01 Jan. 1987 - 31 Dec. 1994 View Resource Record   ScienceDirect Archive    01 Jan. 1987 - 31 Dec. 1994 View Resource Record   ScienceDirect Freedom Collection    01 Jan. 1995 - 31 Dec. 1997 View Resource Record

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Description Online resource Summary Abstracts and full-text (PDF only), 1997; abstracts only, 1996 Absorbed Journal of direct marketing research Later Title Journal of interactive marketing (Online) Notes Published: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987- Mode of access: World Wide Web Vol. 10, issue 1 (winter 1996); title from table of contents screen (Wiley InterScience, viewed: Feb. 24, 2006) Subject Direct marketing -- Statistics -- Periodicals Form Electronic journal Author Direct Marketing Educational Foundation Medill School of Journalism LC no. 00238342 ISSN 1522-7138 0892-0591

ABBREV TI J. direct market. (Online) OTHER TI Journal of direct marketing (Online)

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