| Description |
xviii, 468 pages : illustrations ; 24 cm |
| Contents |
Introduction / Lloyd B. Dennis -- Acknowledgments / Lloyd B. Dennis -- 1. Public Affairs: From Understudy to Center Stage / W. E. Duke and Mark A. Hart -- 2. Historical Antecedents: Public Affairs in Full Flower - 1975-1985 / Lloyd B. Dennis and John M. Holcomb -- 3. The State of Public Affairs: A Profession Reinventing Itself / Raymond L. Hoewing -- 4. Impact of the Communications Revolution on Public Affairs: Pervasiveness of Public Affairs Messages Today / Herb B. Berkowitz and Edwin J. Feulner, Jr. -- 5. Research Designed for Public Release: A Powerful Tool for Public Affairs and Public Relations / Kathleen O'Neil -- 6. The Importance of Media Relations in Public Affairs Planning / William C. Adams -- 7. Government Relations in the 90s and Beyond / Margery Kraus -- 8. Lobbying and Political Action / Charles S. Mack -- 9. "Shadow Constituencies" and Silver Anvil Case Study Models: Synergistic Public Affairs Management / Richard R. Mau -- 10. Issue Management: Dissolving the Archaic Division Between Line and Staff / W. Howard Chase and Teresa Yancey Crane -- 11. Redesigning Corporate Philanthropy / John F. Coy -- 12. Public Affairs and Risk Communications / William J. Koch and Patrick A. McGee -- 13. Public Affairs in the Public Sector / Gary D. Avery, Janet M. Bedrosian, Sylvia J. Brucchi, Lloyd B. Dennis, James F. Keane and Gary Koch -- 14. Public Affairs and the Community: Corporate Social Responsibility Now / John L. Paluszek -- 15. Citizen Groups, Public Policy and Corporate Responses / John M. Holcomb -- 16. The CEO's Role in Nurturing Public Affairs / Ronald E. Rhody -- 17. Anticipatory Management: Linking Public Affairs and Strategic Planning / William C. Ashley -- 18. Public Affairs: Profit Center? / Nick L. Laird -- 19. Benchmarking: Evaluating the Public Affairs Operation/Function / Craig S. Fleisher and Sara Burton -- 20. Interfacing with Peers, Trade Associations and Professional Societies / Robert A. Neuman and Kenneth P. Arnold -- 21. A Change in Direction: New Careers in Public Affairs / Barbara E. Whitney -- 22. New Communications Resources for Global Public Affairs / Hernando Gonzalez -- 23. Information Preparedness: Harnessing Technology / Stuart Z. Goldstein -- 24. The "Gripper's" Timeless Lessons on Communicating Effectively / Michael K. Deaver -- 25. Innovations in Public Affairs Programming: Collaborative Planning and Beyond / Kenneth D. Kearns and Anna L. West -- 26. The Newest Discipline: Managing Legally-Driven Issues / James E. Lukaszewski -- 27. Emerging Trends in Public Policy Issues / James F. Keane and Gary Koch -- 28. Activist Groups and the New Technologies: Influencing the Public Affairs Agenda / Richard Alan Nelson -- 29. Ethics and Public Affairs: An Uneasy Relationship / Kirk O. Hanson -- 30. International Public Affairs: Managing Within the Global Village / D. Jeffrey Lenn |
| Notes |
"Practical public affairs is sponsored entirely by the Public Relations Society of America"--Introd |
| Bibliography |
Includes bibliographical references |
| Subject |
Public relations.
|
|
Publicity.
|
| Author |
Dennis, Lloyd B. (Lloyd Burton), 1936-
|
|
Public Relations Society of America.
|
| LC no. |
95031940 |
| ISBN |
(cloth : alk. paper) |
|
(paperback: alk. paper) |
|
