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Book Cover
E-book
Author Saxena, Rahul Narain.

Title Business analytics : a practitioner's guide / Rahul Saxena, Anand Srinivasan
Published New York : Springer, ©2013

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Description 1 online resource (xii, 162 pages) : illustrations (some color)
Series International series in operations research & management science ; v. 186
International series in operations research & management science ; v. 186.
Contents A Framework for Business Analytics -- Analytics Domain Context -- Decision Framing: Defining the Decision Need -- Decision Modeling -- Decision Making -- Decision Execution -- Business Intelligence -- Data Stewardship: Can We Use the Data? -- Making Organizations Smarter -- Building the Analytics Capability -- Analytics Methods -- Analytics Case Studies
Summary This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides "full lifecycle support" for business and helps during all stages of management decision-making and execution. The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and provides guidance on how to scale analytics and how to develop analytics teams. It provides tools to improve analytics in a broad range of business situations, regardless of the level of maturity and the degree of executive sponsorship provided. -- Edited summary from book
Bibliography Includes bibliographical references and index
Notes English
Print version record
In Springer eBooks
Subject Business planning.
Business -- Decision making
Commercial statistics.
BUSINESS & ECONOMICS -- Corporate Finance.
BUSINESS & ECONOMICS -- Finance.
Science économique.
Affaires.
Business -- Decision making
Business planning
Commercial statistics
Form Electronic book
Author Srinivasan, Anand.
ISBN 9781461460800
1461460808
1461460794
9781461460794