The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond
Summary
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners.€ Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, International Communications Strategy will give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients
