Title Top down innovation / Mary J Cronin

Published Cham ; New York : Springer, [2014]

Table of Contents
1.	The Challenge of Innovation					1
	Core Strategies: Practitioner, Pacesetter and Architect					3
	The Power Practitioner					4
	The Nimble Pacesetter					5
	The Transformative Architect					6
	A Data-Centered Integration Framework					7
	Essential Data Connections					8
	Processes and Ecosystems					9
	Business Models, Products and Services					10
	Technology and Platforms					11
	References					11
2.	Ford Finds Its Connection					13
	Automotive Industry Context: Incremental Innovation					14
	Rebirth of Innovation at Ford					16
	The Connected Car					19
	Innovative Channels for Reaching Social and Mobile Car Buyers					20
	Big Data Opportunities: The Car as a Service					22
	Conclusion					23
	References					23
3.	Netflix Switches Channels					25
	Betting on DVD Technology, Process Innovation, and Data Mining					26
	Integrated Building Blocks					28
	Netflix Future					32
	Streaming Content Challenges and Innovations					32
	Conclusion					35
	References					35
4.	Nokia Drops the Torch					37
	2010 Pivot Point: Enter a New Race or Stay the Course?					38
	Setting the Pace for a Generation of Mobile Phones					39
	Manufacturing Innovations: Efficiency Optimization					42
	Challenges of Serving Wireless Carrier Customers					43
	Ecosystem Partner Relationships					44
	Nokia's Pacesetter Dilemma					46
	References					47
5.	Amazon Fast Tracks Transformation					49
	Setting the Pace for Online Retail Best Practices					50
	Mastering Operational Challenges					52
	Boosting the Impact with Ecosystem Partners					53
	Triggering Industry Transformation					54
	Extending the Transformation of Logistics and Fulfillment					55
	From Disrupting Publishers to Transforming Publishing and Media					56
	Conclusion					58
	References					59
6.	Stanford Spins Out a Higher Education Tsunami					61
	The Making of a MOOC					62
	Catalyzing Open Online Capabilities					66
	Data Drives the Future					67
	Higher Education: Ripe for Transformation					70
	References					72
7.	Conclusion					73
	Transitioning Among Innovation Strategies					75
	Reference					77

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Description 1 online resource (vii, 77 pages) : color illustrations Series SpringerBriefs in Business, 2191-5482 SpringerBriefs in business, 2191-5482 Contents The Challenge of Innovation -- Ford Finds Its Connection -- Netflix Switches Channels -- Nokia Drops the Torch -- Amazon Fast Tracks Information -- Stanford Spins out a Higher Education Tsunami -- Conclusion Summary This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen's pioneering Innovator's Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives Bibliography Includes bibliographical references Notes Online resource; title from PDF title page (SpringerLink, viewed January 6, 2014) Subject Technological innovations -- Management BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Science économique. Affaires. Technological innovations -- Management Form Electronic book ISBN 9783319039015 3319039016

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