Title The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Edition Rev. ed Published Berkekley, Calif. : New Riders, 2005

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Description 1 online resource Contents Discipline 1. Differentiate -- Discipline 2. Collaborate -- Discipline 3. Innovate -- Discipline 4. Validate -- Discipline 5. Cultivate Bibliography Includes bibliographical references and index Notes Print version record Subject Brand name products. Brand name products -- Planning Branding (Marketing) branding. Brand name products. Brand name products -- Planning. Brand name products -- Marketing. Brand name products. Brand name products -- Planning. Branding (Marketing) Form Electronic book Author American Institute of Graphic Arts. ISBN 0321348109 9780321348104

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