| Description |
xx, 349 pages : illustrations ; 25 cm |
| Contents |
ch. 1. Development of mass media and social change -- ch. 2. Process and functions -- ch. 3. Political systems: nations and cultures -- ch. 4. Economic realities: ownership and control -- ch. 5. Legal concerns: rights and responsibilities -- ch. 6. Audiences: use of mass media -- ch. 7. Impact: effects of mass media -- ch. 8. Newspapers -- ch. 9. Books, magazines, and newsletters -- ch. 10. Motion pictures -- ch. 11. Radio and sound recordings -- ch. 12. Television -- ch. 13. Advertising -- ch. 14. Public relations, public opinion, and mass media -- ch. 15. Internet and the future of mass media |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Mass media.
|
| Author |
Gibbons, Sheila Jean, 1951-
|
| LC no. |
99028304 |
| ISBN |
0805829164 paperback alkaline paper |
|
