| Description |
xi, 285 pages : illustrations ; 26 cm |
| Contents |
Introduction: why Media Studies? -- Pt. 1. Reading the Media -- 1. Introduction -- 2. Image analysis -- 3. Narrative as an analytical tool -- 4. The role of genre -- 5. Representation and ageism -- 6. Realism and documentary -- 7. Intertextuality -- 8. Ideology and advertising -- Pt. 2. Media Audiences -- 1. Introduction -- 2. Encoding and decoding -- 3. Researching audiences -- 4. Ethnographic research -- 5. Audience segmentation -- 6. Questioning 'effects' -- 7. Audience participation and reality TV -- 8. Gendered consumption -- 9. Buffy and her fans -- Pt. 3. Media Institutions -- 1. Introduction -- 2. Regulation and the press -- 3. Self-regulation and the press -- 4. News selection and presentation -- 5. Professional practice -- 6. Public service broadcasting (PSB) -- 7. New technology -- 8. Ownership and the music industry -- 9. Globalisation and cultural imperialism -- Conclusion: Media Studies and postmodernism |
| Summary |
"The book brings together a wide array of material ranging from advertisements and political cartoons to academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to encourage students' critical autonomy." -- BACK COVER |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
| Subject |
Mass media -- Study and teaching (Higher)
|
|
Mass media.
|
| Author |
Wall, Peter.
|
|
Kruger, Stephen, 1951-
|
|
Ebooks Corporation.
|
| LC no. |
2001000081 |
| ISBN |
0415291720 : |
|
0415291739 paperback |
|
