Description |
xvi, 311 pages |
Contents |
Pt. I. Getting Ready: The Media and Media Studies. 1. Defining the Media. 2. Media Studies. 3. What Do the Media Do to Us? Media and Society. 4. What's in a Name? Language and the Social Construction of Reality. 5. Mediation and Representation. 6. Texts, Meanings, and Audiences -- Pt. 2. Pictures. 7. Semiology. 8. Reading Images -- Pt. 3. Stories. 9. Genres, Codes, and Conventions. 10. Narrative Structure and Binary Oppositions. 11. Joseph Campbell and Carl Jung -- Pt. 4. Making Sense: Ideology, Discourse, and Hegemony. 12. Defining Discourse and Ideology. 13. Where is Ideology Found? 14. Dominant Ideology, RSAs, and ISAs. 15. Christmas and Hegemony -- Pt. 5. Boys and Girls, Blacks and Whites: Gender and Ethnicity. 16. Gender and Contradictory Ideologies of Femininity. 17. Ideologies of Masculinity. 18. Ethnicity, Ideology, and the Media -- Pt. 6. But They Keep Moving the Posts: Postmodern Perspectives. 19. Postfeminism and Third-wave Feminism, Poststructuralism, and Postcolonialism. 20. Postmodernism. App. 1. Model Essay: Analysis of an Advertisement -- App. 2. Model Essay: Analysis of the Opening Sequence of Blue Velvet |
Summary |
"... Focuses on issues of gender, race, identity, and the family, exploring these through photographs, advertisements, film, television, and language. It considers how the media can be understood both in terms of its place in society generally and in terms of its relationship to our individual psyches"--Back cover |
Analysis |
Communication skills |
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Cultural identity |
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Mass media |
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Media skills |
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Overseas item |
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Semiotics |
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Stereotypes |
Notes |
Includes index |
Bibliography |
Bibliography |
Subject |
Mass media and culture.
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Mass media -- Psychological aspects.
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Mass media -- Social aspects.
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Mass media.
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LC no. |
2001269132 |
ISBN |
0195507886 |
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