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Book Cover
Book
Author O'Shaughnessy, Michael, 1951-

Title Media and society : an introduction / Michael O'Shaughnessy
Published Melbourne : Oxford University Press, 1999

Copies

Location Call no. Vol. Availability
 W'PONDS  302.23 Osh/Mas  AVAILABLE
 NIKERII  NIKERII  IN PROCESS
Description xvi, 311 pages
Contents Pt. I. Getting Ready: The Media and Media Studies. 1. Defining the Media. 2. Media Studies. 3. What Do the Media Do to Us? Media and Society. 4. What's in a Name? Language and the Social Construction of Reality. 5. Mediation and Representation. 6. Texts, Meanings, and Audiences -- Pt. 2. Pictures. 7. Semiology. 8. Reading Images -- Pt. 3. Stories. 9. Genres, Codes, and Conventions. 10. Narrative Structure and Binary Oppositions. 11. Joseph Campbell and Carl Jung -- Pt. 4. Making Sense: Ideology, Discourse, and Hegemony. 12. Defining Discourse and Ideology. 13. Where is Ideology Found? 14. Dominant Ideology, RSAs, and ISAs. 15. Christmas and Hegemony -- Pt. 5. Boys and Girls, Blacks and Whites: Gender and Ethnicity. 16. Gender and Contradictory Ideologies of Femininity. 17. Ideologies of Masculinity. 18. Ethnicity, Ideology, and the Media -- Pt. 6. But They Keep Moving the Posts: Postmodern Perspectives. 19. Postfeminism and Third-wave Feminism, Poststructuralism, and Postcolonialism. 20. Postmodernism. App. 1. Model Essay: Analysis of an Advertisement -- App. 2. Model Essay: Analysis of the Opening Sequence of Blue Velvet
Summary "... Focuses on issues of gender, race, identity, and the family, exploring these through photographs, advertisements, film, television, and language. It considers how the media can be understood both in terms of its place in society generally and in terms of its relationship to our individual psyches"--Back cover
Analysis Communication skills
Cultural identity
Mass media
Media skills
Overseas item
Semiotics
Stereotypes
Notes Includes index
Bibliography Bibliography
Subject Mass media and culture.
Mass media -- Psychological aspects.
Mass media -- Social aspects.
Mass media.
LC no. 2001269132
ISBN 0195507886
Other Titles Media & society : an introduction
Media and society