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Book Cover
E-book
Author Ahmed, Jashim Uddin, author

Title HungryNaki : challenges of an emerging online food delivery service in Bangladesh / Jashim Uddin Ahmed
Published London : SAGE Publications Ltd, 2017

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary HungryNaki, which roughly translates to not hungry anymore, became the first online food delivery service in Bangladesh upon launch in 2013. Though it remains the largest Bangladeshi-owned and operated online food delivery service, it has not been able to capitalise on either its first-mover advantage or local knowledge and has fallen far behind its chief rival, the German-based Foodpanda which operates in 26 countries worldwide. As it has grown, so too has criticism of its delivery times and billing transparency, with the end result being the loss of consumer trust. In this case study, students will be asked to take a close look at the business model and practices of HungryNaki in order to develop a strategy to alter its business practices to regain consumer trust, attract new customers and improve market position
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject HungryNaki
Marketing -- Bangladesh -- Case studies
Consumers -- Attitudes -- Case studies
Business planning -- Bangladesh -- Case studies
Food industry and trade -- Bangladesh -- Case studies
Business planning
Consumers -- Attitudes
Food industry and trade
Marketing
Bangladesh
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781526409997
1526409992