Deakin University / All Locations

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Titles (1-4 of 4)
Henry Stewart talks. Marketing & management collection. Understanding the statistics of direct marketing
1 2008 Campaign optimisation Rowson, Paul. Rating: Electronic Resources
2 2008 How to build a model to improve response Clarke, Stuart, (Managing Director, Operational Research Developments Ltd) Rating: Electronic Resources
3 2008 How to design and evaluate a direct marketing test Hathway, Nigel, (Consultant, Nigel Hathway Associates, UK) Rating: Electronic Resources
4 2008 How to evaluate results from direct marketing campaigns involving targeting Breur, Tom, (Principal, XLNT Consulting, Netherlands) Rating: Electronic Resources
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Campaign optimisation