Deakin University / All Locations

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Titles (1-7 of 7)
Henry Stewart talks. Marketing & management collection. TV advertising in the UK
1 2009 Beyond spot advertising Eaves, Mark, (Managing Director, Drum PHD, UK) Rating: Electronic Resources
2 2009 Emerging TV technologies and the impact on consumers Mclachlan, Rhys, (Head of Broadcast Implementation, MediaCom,UK) Rating: Electronic Resources
3 2009 How to plan TV campaigns Williams, Steve, (Chief Executive, OMD, UK) Rating: Electronic Resources
4 2009 Is TV a dying medium? Binet, Les. Rating: Electronic Resources
5 2009 Neuroscience and advertising Gibbons, Justin, (Partner, Work Research, UK) Rating: Electronic Resources
6 2009 The role TV plays in 21st century lives Oldham, Marie, (Head of Strategy, Media Planning Group, UK) Rating: Electronic Resources
7 2009 The strategic role for TV advertising within integrated communications Millar, Grant, (Managing Director, Vizeum, UK) Rating: Electronic Resources
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Beyond spot advertising