Title Transformative consumer research / Ekant Veer

Published London : Henry Stewart Talks, 2013

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (45 min.)) Series Why we buy : understanding consumer behavior Henry Stewart talks. Business and management collection. Why we buy Contents Consumer welfare -- Improving society -- Consumer betterment -- Health research -- Green research -- Subsistence markets -- Vulnerable consumers -- Social marketing Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Consumer behavior -- Moral and ethical aspects Consumer protection. Marketing research -- Political aspects Marketing research -- Social aspects Marketing -- Moral and ethical aspects Public interest. Social marketing. public interest. Consumer behavior -- Moral and ethical aspects. Consumer protection. Marketing -- Moral and ethical aspects. Marketing research -- Social aspects. Public interest. Social marketing. Form Streaming video

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