Introduction: What is the biggest barrier to corporate sustainability? -- 1. Why sustainability programmes fail -- 2. The Green Jujitsu approach -- 3. Providing information -- 4. Engaging emotionally -- 5. Nudging people onto the right path -- 6. Human resources issues -- Conclusions
Summary
This DōShort outlines for organisational leaders the smart way to embed sustainability within the culture of their organisations. Using dozens of examples, author Gareth Kane puts forward an alternative framework for culture change designed to work to employee's strengths and interests. Green Jujitsu will revolutionise the way you create a sustainability culture in your organisation, arming you with a raft of proven, effective and enjoyable tactics
