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Record 3 of 4
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Author
Johansson, Johny K.
Title
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson
Edition
Fourth edition
Published
Boston, Mass. : McGraw-Hill, [2006]
©2006
Copies
Location
Call no.
Vol.
Availability
W'PONDS
658.848 Joh/Gmf 2006
AVAILABLE
W'BOOL
658.848 Joh/Gmf 2006
AVAILABLE
Description
xvi, 647 pages
Series
McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Bibliography
Includes bibliographical references and index
Subject
Export marketing.
Export marketing -- Management.
LC no.
2005041505
ISBN
0072961805 alkaline paper
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