Limit search to available items
Book Cover
Book
Author Johansson, Johny K.

Title Global marketing : foreign entry, local marketing & global management / Johny K. Johansson
Edition Fourth edition
Published Boston, Mass. : McGraw-Hill, [2006]
©2006

Copies

Location Call no. Vol. Availability
 W'PONDS  658.848 Joh/Gmf 2006  AVAILABLE
 W'BOOL  658.848 Joh/Gmf 2006  AVAILABLE
Description xvi, 647 pages
Series McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Bibliography Includes bibliographical references and index
Subject Export marketing.
Export marketing -- Management.
LC no. 2005041505
ISBN 0072961805 alkaline paper