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Book Cover
Book
Author Bishop, Bill, 1957-

Title Global marketing for the digital age / Bill Bishop
Published Lincolnwood, Ill. : NTC Business Books, 1999

Copies

Location Call no. Vol. Availability
 MELB  658.848 Bis/Gmf  AVAILABLE
Description xvi, 270 pages : illustrations ; 24 cm
Notes Originally published: Toronto : HarperCollins Publishers, Ltd., 1996
Bibliography Includes bibliographical references (pages 269-270)
Notes Originally published Toronto : HarperCollins Publishers, Ltd., 1996
Subject Database marketing.
Export marketing.
Internet marketing.
Marketing -- Data processing.
Marketing -- Technological innovations.
LC no. 00098036
ISBN 0658000586
0844222542