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Author
Bishop, Bill, 1957-
Title
Global marketing for the digital age / Bill Bishop
Published
Lincolnwood, Ill. : NTC Business Books, 1999
Copies
Location
Call no.
Vol.
Availability
MELB
658.848 Bis/Gmf
AVAILABLE
Description
xvi, 270 pages : illustrations ; 24 cm
Notes
Originally published: Toronto : HarperCollins Publishers, Ltd., 1996
Bibliography
Includes bibliographical references (pages 269-270)
Notes
Originally published Toronto : HarperCollins Publishers, Ltd., 1996
Subject
Database marketing.
Export marketing.
Internet marketing.
Marketing -- Data processing.
Marketing -- Technological innovations.
LC no.
00098036
ISBN
0658000586
0844222542
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