| Description |
xxv, 617 pages : illustrations ; 26 cm |
| Series |
The Prentice Hall international series in marketing |
|
Prentice Hall international series in marketing.
|
| Contents |
Marketing: A Universal Discipline -- The Three Principles of Marketing -- Global Marketing: What It Is and What It Is Not -- The Importance of Global Marketing -- Management Orientations -- Driving and Restraining Forces Affecting Global Integration and Global Marketing -- The 18 Guiding Principles of the Marketing Company -- Which Company Is Transnational? -- The Global Marketing Environment -- The Global Economic Environment -- The World Economy--An Overview -- Economic Systems -- Stages of Market Development -- Stages of Economic Development -- Income and Purchasing Power Parity Around the Globe -- The Location of Population -- Marketing and Economic Development -- Balance of Payments -- Trade Patterns -- International Trade Alliances -- The World Trade Organization and GATT -- Regional Economic Organizations -- Social and Cultural Environment -- Basic Aspects of Society and Culture -- Analytical Approaches to Cultural Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and Cultural Environments: Impact on Marketing Consumer Products -- Cross-Cultural Complications and Suggested Solutions -- The Political, Legal, and Regulatory Environments of Global Marketing -- The Political Environment -- International Law -- Sidestepping Legal Problems: Important Business Issues -- Conflict Resolution, Dispute Settlement, and Litigation -- The Regulatory Environment -- Ethical Issues -- Euro Disney (A) -- Euro Disney (B) -- Coca-Cola: Universal Appeal? -- The Education of an Expat |
| Notes |
"International edition." |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Donation |
| Subject |
Macroeconomics.
|
|
Export marketing -- Management -- Case studies.
|
|
Export marketing -- Management.
|
| Genre/Form |
Case studies.
|
|
Case studies
|
|
Case studies.
|
| Author |
Green, Mark C.
|
| LC no. |
2001016317 |
| ISBN |
0130615064 international edition |
|
0130332712 |
|
