| Description |
xviii, 414 pages : illustrations ; 25 cm |
| Contents |
Ch. 1. International Business in an Age of Globalization -- Pt. 1. Concepts and Theories in International Business -- Ch. 2. International Trade Theory and Application -- Ch. 3. Foreign Direct Investment Theory and Application -- Ch. 4. The Multinational Enterprise -- Pt. 2. Endowments and Environments of International Business -- Ch. 5. Country Competitiveness -- Ch. 6. The Cultural Environment -- Ch. 7. The Political and Legal Environment -- Pt. 3. Global Markets and Institutions -- Ch. 8. International Economic Integration and Institutions -- Ch. 9. The International Monetary System and Financial Markets -- Pt. 4. International Business Strategies -- Ch. 10. International Entry Strategies -- Ch. 11. Organizing and Structuring Global Operations -- Ch. 12. Building and Managing Global Strategic Alliance (GSAs) -- Ch. 13. Managing Global Research and Development (R&D) -- Pt. 5. Functional IB Areas -- Ch. 14. Financial Management for Global Operations -- Ch. 15. International Accounting for Global Operations -- Ch. 16. Global Marketing and Supply Chain -- Ch. 17. Global Human Resource Management -- Pt. 6. Emerging Issues in International Business -- Ch. 18. Global Internet and E-Commerce -- Ch. 19. Ethics and Corruption in the Global Marketplace -- App. The OECD Guidelines for Multinational Enterprises (2000) |
| Summary |
"You can't succeed in today's global business environment without a geographic understanding of different peoples and places around the world. That's why Oded Shenkar's and Yadong Luo's International Business and the accompanying GeoDiscoveries CD (packaged with this text) give you insights into global business practices and the perspectives of other countries, as well as the tools you need to become geographically and culturally literate."--BOOK JACKET |
| Notes |
Rev. ed. of: Introduction to international business / Stuart Wall and Bronwen Ress. 2001 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
International business enterprises.
|
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International economic relations.
|
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Globalization.
|
| Author |
Rees, Bronwen.
|
|
Wall, Stuart, 1946-
Introduction to international business
|
| LC no. |
2004045153 |
| ISBN |
0273685910 |
|
9780273685913 |
|
