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Title The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors
Edition First edition
Published San Francisco : Jossey-Bass, [2004]


Location Call no. Vol. Availability
 MELB  658.84 Que/Gmd  AVAILABLE
Description viii, 424 pages : illustrations ; 24 cm
Series The Jossey-Bass business & management series
Jossey-Bass business & management series.
Contents Machine derived contents note: Contents -- Introduction -- Part One: Developing the Global Mind-Set -- 1 Theodore Levitt's "The Globalization of Markets": An Evaluation After Two Decades -- Richard S. Tedlow, Rawi Abdelal -- 2 "The Globalization of Markets": A Retrospective with Theodore Levitt -- Stephen A. Greyser -- 3 "The Globalization of Markets" Revisited: Japan After Twenty Years -- Hirotaka Takeuchi -- Part Two: Managing the Global Business -- 4 Rooting Marketing Strategy in Human Universals -- Luc Wathieu, Yu Liu, Gerald Zaltman -- 5 Organizing Multinational Companies for Collaborative Advantage -- Morten T. Hansen, Nitin Nohria -- Part Three: Managing Global Products -- 6 Global Standardization versus Localization: A Case Study and a Model -- Pankaj Ghemawat -- 7 It's a Small World After All or Is It? The State of Globalization in the Worldwide Automotive Industry -- Nick Scheele -- Part Four: Managing Global Brands -- 8 Strategies for Managing Brand and Product in International Markets -- Hans-Willi Schroiff, David J. Arnold -- 9 Managing the Global Brand: A Typology of Consumer Perceptions -- Douglas B. Holt, John A. Quelch, Earl L. Taylor -- Part Five: Managing Global Services -- 10 The Globalization of Marketing Services -- Martin Sorrell -- 11 Cost Economies in the Global Advertising and Marketing Services Business -- Alvin J. Silk, Ernst R. Berndt -- Part Six: Managing Global Supply and Distribution -- 12 Managing Global Supply Chains -- Ananth Raman, Noel Watson -- 13 Globalization of Retailing -- David Bell, Rajiv Lal, Walter Salmon -- Part Seven: Setting the Global Agenda -- 14 The Empire Strikes Flak: Powerful Companies and Political Backlash -- Daniel Litvin -- 15 Globalization and the Poor -- V. Kashturi Rangan, Arthur McCaffrey -- Notes and References -- The Authors -- Index
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references (pages 361-386) and index
Subject Export marketing -- Management.
International business enterprises -- Marketing.
Author Quelch, John A.
Deshpande, Rohit.
LC no. 2004003711
ISBN 0787968579 alkaline paper