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Book Cover
Author Czinkota, Michael R.

Title International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
Edition Fifth edition
Published Fort Worth : Dryden Press, [1998]


Location Call no. Vol. Availability
 MELB  658.848 Czi/Ima 1998  AVAILABLE
Description xxix, 860 pages, 16 pages, : illustrations, color maps ; 27 cm
Series Dryden Press series in marketing
Dryden Press series in marketing.
Contents Pt. 1. The International Environment. Ch. 1. The International Marketing Imperative. Ch. 2. International Trade Institutions and U.S. Trade Policy. Ch. 3. The Cultural Environment. Ch. 4. The Economic Environment. Ch. 5. The Financial Environment. Ch. 6. The International Political and Legal Environment -- Pt. 2. Beginning International Marketing Activities. Ch. 7. Building the Knowledge Base. Ch. 8. The Export Process. Ch. 9. Product Adaptation. Ch. 10. Export Pricing Strategies. Ch. 11. International Communications. Ch. 12. Channels and Distribution Strategies. Ch. 13. Licensing, Franchising, and Export Intermediaries -- Pt. 3. Global Marketing Management. Ch. 14. Global Strategic Planning. Ch. 15. Global Market Expansion. Ch. 16. Product and Brand Management. Ch. 17. Services Marketing. Ch. 18. Global Pricing Strategies. Ch. 19. Logistics. Ch. 20. Global Promotional Strategies. Ch. 21. Marketing Organization, Implementation, and Control -- Pt. 4. International Marketing Transitions. Ch. 22. Countertrade. Ch. 23. Newly Emerging Markets. Ch. 24. The Future
Notes One folded col. map in pocket
Bibliography Includes bibliographical references and indexes
Subject Export marketing -- Management.
Export marketing.
Author Ronkainen, Ilkka A.
LC no. 97066269
ISBN 0030244013