| Description |
ix, 257 pages ; 24 cm |
| Series |
Global manager series |
|
Global manager series.
|
| Contents |
Part 1. How to export -- 1. Getting started -- 2. Do-it-yourself exporting -- 3. How to use exporting intermediaries -- 4. Form winning export associations -- 5. The export plan -- 6. Export your services -- Part 2. Tricks of trade -- 7. The transaction From A to Z -- 8. Dos and don'ts of world behavior and travel -- 9. Managing risk -- 10. Financing -- 11. Tax and tariff loopholes -- 12. Improve profits -- 13. The laws and how to get help |
| Summary |
The book is aimed at everyone at management level involved in international trade. It is particularly useful to managers with small and medium-sized manufacturing and service companies growing toward new international challenges. The book will show the 'do it yourself' approach to exporting as well as how best to recruit and use intermediary help. This title focuses on how exporters can compete successfully in a global market. It shows how to get your export business started and how to expand it globally |
| Notes |
"Business press"--Cover |
| Bibliography |
Includes bibliography (pages [243]-247) and index |
| Subject |
Export marketing -- Great Britain -- Management.
|
|
Export marketing.
|
| ISBN |
1861523165 (paperback) |
|
