| Description |
1 online resource (xviii, 222 pages) : illustrations (black and white) |
| Series |
The global management series |
|
Global management series.
|
| Contents |
Introducing management : art or science? / Kevin O'Gorman, Thomas Farrington and Colin Gregor -- Strategic management / Robert MacIntosh -- Marketing and consumer behaviour / Gillian Hogg, Keith Gori and Wendy Hisbent -- Operations and performance management / Umit Bititci and Ihssan Jwijati -- Managing people : practice and theory / Abigail Marks and Gavin Maclean -- Managing change / Robert MacIntosh, Kyle Andrews and Josh McLeod -- Entrepreneurship and business growth / Laura Galloway and Rebecca Stirzaker -- Economics and regional development / Mike Danson and Christopher Kerry -- Managing quality / Jiju Antony -- Business ethics in a global context / Gordon Jack, Steven Glasgow, Thomas Farrington and Kevin O'Gorman -- Running a global organization / Robert MacIntosh, Kevin Krebs and Julian Jones -- Becoming a manager / Elaine Collinson and Jane Queenan |
| Summary |
Annotation Covering the major management disciplines, this book provides an introductory overview of key topic areas and a glimpse into the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Management.
|
|
management.
|
|
Management
|
| Form |
Electronic book
|
| Author |
O'Gorman, Kevin D., author.
|
| ISBN |
1910158496 |
|
9781910158494 |
|
