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Book Cover
E-book
Author MacIntosh, Robert, author

Title Introducing management in a global context / Robert MacIntosh and Kevin O'Gorman
Published Oxford : Goodfellow Publishers Ltd, [2015]
©2015
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Description 1 online resource (xviii, 222 pages) : illustrations (black and white)
Series The global management series
Global management series.
Contents Introducing management : art or science? / Kevin O'Gorman, Thomas Farrington and Colin Gregor -- Strategic management / Robert MacIntosh -- Marketing and consumer behaviour / Gillian Hogg, Keith Gori and Wendy Hisbent -- Operations and performance management / Umit Bititci and Ihssan Jwijati -- Managing people : practice and theory / Abigail Marks and Gavin Maclean -- Managing change / Robert MacIntosh, Kyle Andrews and Josh McLeod -- Entrepreneurship and business growth / Laura Galloway and Rebecca Stirzaker -- Economics and regional development / Mike Danson and Christopher Kerry -- Managing quality / Jiju Antony -- Business ethics in a global context / Gordon Jack, Steven Glasgow, Thomas Farrington and Kevin O'Gorman -- Running a global organization / Robert MacIntosh, Kevin Krebs and Julian Jones -- Becoming a manager / Elaine Collinson and Jane Queenan
Summary Annotation Covering the major management disciplines, this book provides an introductory overview of key topic areas and a glimpse into the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Management.
Form Electronic book
Author O'Gorman, Kevin D., author
ISBN 1910158496 (ebk)
9781910158494 (ebk)