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Titles (1-6 of 6)
Gabler research. Retailing and international marketing.
1
2020
Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic, author.
Wiesbaden, Germany : Springer Gabler, [2020]
Rating:
Electronic Resources
2
2020
Event marketing in the context of higher education marketing and digital environments
Neus, Florian, author.
Wiesbaden, Germany : Springer Gabler, [2020]
Rating:
Electronic Resources
3
2011
International corporate brand management : evaluating standardized corporate branding across countries
Meierer, Markus, 1981-
1st ed
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Electronic Resources
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4
2014
International small and medium-sized enterprises : internationalization patterns, mode changes, configurations and success factors
Olejnik, Edith, author
[Wiesbaden] : Springer, [2014]
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5
2021
Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments
Winters, Amelie, author
Wiesbaden : Springer Gabler, [2021]
Rating:
Electronic Resources
6
2020
The pursuit of food well-being : the mechanisms behind consumers' food well-being, and their relevance for food retailing and marketing
Frentz, Florentine
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Electronic Resources
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