Deakin University / All Locations

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Titles (1-7 of 7)
Gabler research
1 2011 Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers Christ, Steffen Rating: Electronic Resources More...
Gabler research ; 75.
2 2010 Short selling activities and convertible bond arbitrage : empirical evidence from the New York Stock Exchange Werner, Sebastian P. Rating: Electronic Resources More...
Gabler research. Applied marketing science.
3 2008 Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings Wübben, Markus 1st ed Rating: Electronic Resources More...
4 2010 Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe Codita, Roxana Rating: Electronic Resources More...
5 2020 The creation of the extraordinary : perspectives on luxury Gurzki, Hannes Wiesbaden : Springer Gabler, 2020 Rating: Electronic Resources
6 2012 The effects of cause-related marketing on customers' attitudes and buying behavior Steckstor, Denise Rating: Electronic Resources More...
7 2009 The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services Schumann, Jan H. 1st ed Rating: Electronic Resources More...
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Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers