Description |
1 online resource |
Contents |
Machine generated contents note: 1. How Do You Turn a Cool Idea Into a Trend? -- Four Steps of Coolfarming -- Finding the Trendsetters -- Growing Your Own Trends -- Coolfarming Is More Than Managing a Project -- Coolfarming the World Wide Web -- Coolfarming Linux -- 2. Swarm Creativity: The Force That Fuels Coolfarming -- More Swarms Communicate, the Better They Perform -- Swarm Business Beats "Black Swans" -- Lessons from the Beehive -- Swarm Creativity in Ghana -- Essentials of Coolfarming and Coolhunting -- 3. Creators: Building the Vision -- COIN Leaders Are Not Leaders -- Eating and Feeding Royal Jelly -- Royal Pheromone -- Nicholas Negroponte -- Coolfarmers Are Coolhunters -- How Do Leaders Get Selected? -- Coolfarming Tourists -- Immersing Yourself into the Swarm -- Coolfarming a Palm Tree Plantation -- Empowering the Community -- Running an Internet Cafe in Ghana -- Using the Swarm to Police the Swarm -- Seven Guidelines for Creators -- 4. Coins: Building the Product -- How Picasso Created Cubism Through a COIN -- Gain Power by Giving It Up -- Rotating Leadership -- Start Out as a Small Fish in a Big Pond -- Six Guidelines for COINs -- 5. CLNS: Teaching and Preaching the Gospel -- Increasing Sales Through a CLN of Salespeople -- Learning About Innovations Through the P & G Technology Entrepreneurs -- Coolfarming in Twilight -- Six Guidelines for CLNs -- 6. CIN: Building the Buzz -- Immersion Gets the Swarm to Explosion -- LEGO Mindstorms -- Building the Heat -- Yummy Industries -- From Creators to CINs -- Illustrating the Process Through Social Networks -- Five Guidelines for CINs -- 7. Coolhunting: Find the Trends Through the Trendsetters -- Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms -- Coolhunting U.S. Presidential Candidates -- Coolhunting the Value of Brands: Looking for the End of the Federer Era |
Summary |
"Want to harness the power of new ideas? Become a 'coolfarmer'"--Resource description page |
Bibliography |
Includes bibliographical references and index |
Subject |
Creative ability in business.
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Technological innovations -- Management
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New products -- Management
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BUSINESS & ECONOMICS -- Development -- Business Development.
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Creative ability in business.
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New products -- Management.
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Technological innovations -- Management.
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Form |
Electronic book
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LC no. |
2020689761 |
ISBN |
9780814413876 |
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0814413870 |
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