Title Online public relations / David Phillips

Published London : Kogan Page, 2001

Copies

Location	Call no.	Vol.	Availability
W'BOOL	659.2 Phi/Opr		AVAILABLE

Description xvi, 224 pages : illustrations ; 24 cm Series PR in practice series PR in practice series. Contents 1. Internet public relations -- 2. The Internet -- 3. Being respected in cyberspace -- 4. Integrating communication -- 5. Message transfer in cyberspace -- 6. Surfing -- 7. Mapping and monitoring your presence in cyberspace -- 8. Evaluating Internet properties -- 9. Creating resources for Internet users -- 10. Finding partners and enhancing reach -- 11. Reaching constituents with Web sites -- 12. Reaching internal audiences -- 13. Using e-mail for communication -- 14. Newsgroups -- 15. Constituent relationship marketing -- 16. The reach of Internet news -- 17. Issues management -- 18. What is right and legal -- 19. And of the future Notes Published in association with the Institute of Public Relations Bibliography Includes bibliographical references and index Issuing Body Published in association with the Institute of Public Relations Subject Internet in public relations. Public relations. Internet marketing. Author Institute of Public Relations LC no. 00002191 ISBN 0749435100 paperback

Other Titles On-line public relations

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