1. Public Relations: A Brief History -- 2. Electronic Media: The Technologies -- 3. Reaching the General Public: Public Service Announcements -- 4. Reaching the General Public: Video News Releases -- 5. Reaching the General Public: Satellite Media Tours -- 6. Reaching the Media -- 7. Reaching Community and Government Audiences -- 8. Reaching Consumers -- 9. Reaching Employees -- 10. Reaching Managers -- 11. Reaching Individuals on a Global Scale: Welcome to Cyberspace -- 12. The Future of Electronic Public Relations -- Epilogue: The Pentium Bug War Ends PR as We Know It
Notes
Index: p. 201-217
Bibliography
Includes bibliographical references (pages 175-180) and index