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Book Cover
Book
Author Frank, Robert H.

Title Microeconomics and behavior / Robert H. Frank
Edition Fifth edition
Published Boston : McGraw-Hill/Irwin, [2003]
©2003

Copies

Location Call no. Vol. Availability
 MELB  338.5 Fra/Mab 2003  AVAILABLE
 MELB  338.5 Fra/Mab 2003  AVAILABLE
 WATERFT BUSINESS  338.5 Fra/Mab 2003  AVAILABLE
Description xxiv, 696 pages : illustrations ; 26 cm
Contents ch. 1. Thinking like an economist -- ch. 2. Supply and demand -- ch. 3. Rational consumer choice -- ch. 4. Individual and market demand -- ch. 5. Applications of rational choice and demand theories -- ch. 6. The economics of information and choice under uncertainty -- ch. 7. Explaining tastes : the importance of altruism and other nonegoistic behavior -- ch. 8. Cognitive limitations and consumer behavior -- ch. 9. Production -- ch. 10. Costs -- ch. 11. Perfect competition -- ch. 12. Monopoly -- ch. 13. Imperfect competition : a game-theoretic approach -- ch. 14. Labor -- ch. 15. Capital -- ch. 16. General equilibrium and market efficiency -- ch. 17. Externalities, property rights, and the Coase theorem -- ch. 18. Government
Summary How people choose under conditions of scarcity is the subject of this study into microeconomics for students. The idea that this is of little interest to affluent westerners changes when the student considers how scarcity is not just economics-based
Notes Previous ed.: 2000
Bibliography Includes bibliographical references and index
Subject Microeconomics -- Examinations, questions, etc.
Economic man -- Examinations, questions, etc.
Self-interest -- Examinations, questions, etc.
Consumer behavior -- Examinations, questions, etc.
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
Genre/Form Examinations.
Examinations.
LC no. 2002105041
ISBN 0072483342
9780072483345
0071194614
9780071194617