| Description |
1 online resource (1 volume) : illustrations |
| Contents |
1. Ethical Issues: A Starting Framework -- 2. Business Ethics in Mass Media -- 3. Ethics and the Role of Producers, Writers, Actors, and Directors -- 4. Controversy and Ethics -- 5. Ethics and Programmers -- 6. Ethics and Fact-Based Stories -- 7. Ethics and Ratings -- 8. Journalism and Ethics -- 9. Ethics and New Media -- 10. Censorship and Celebrity -- 11. Diversity and Consolidation -- 12. The Ethics of Public Relations -- 13. Ethical Issues in Advertising and Marketing -- |
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1. Ethical Issues: A Starting Framework -- A Need for Studying Ethics -- The Responsibilities of the Media -- An Ethical Approach -- Defining the Terms -- Industry Standards -- Dating -- You Decide -- A Starting Framework -- Player Wannabe: Bill Silver's Story -- The ETHICS Rubric -- 2. Business Ethics in Mass Media -- Key Terms Used in Business Affairs Negotiations -- Ethics in Negotiations -- You Decide -- Ethics and Conflicts of Interest -- Attorneys and Ethics -- Agents and Ethics -- You Decide -- Managers and Ethics -- You Decide -- Corporate Self-Dealing -- Government Regulation -- Results of Relaxation of Government Regulation -- Sample Studio Contractual Provision for Profit Participants -- Payola -- You Decide -- You Decide -- 3. Ethics and the Role of Producers, Writers, Actors, and Directors -- Finding Material: The Search for a Good Story -- You Decide -- Producing a Student Film -- Partnering -- Creating a Partnership -- Producing on a Tight Schedule -- You Decide -- Selling -- Producers and the Coarsening of the Culture -- Producer Loyalty -- You Decide -- Producer Feuds: Motivated by Ethical Considerations-or Not? -- Video Game Producers and Creators -- Ethics and a Writer's Creative Process -- The Debate Over Credits -- You Decide -- Actors and Ethics -- Director Choices -- You Decide -- 4. Controversy and Ethics -- Fatal Contact: Bird Flu in America -- You Decide -- The Jury and Jenny Jones -- Catching a Predator -- You Decide -- O.J. Simpson Redux -- You Decide -- Crossing Jordan and Controversy -- Sex Slaves -- Controversy or Advocacy? -- You Decide -- Abortion -- Children and Controversy -- Houndog -- Bastard Out of Carolina -- Edges of the Lord -- You Decide -- 5. Ethics and Programmers -- Programming Decisions and Politics -- Stolen Honor: Wounds That Never Heal -- You Decide -- Public Broadcasting and Politics -- Self-Censorship and Programming Decisions -- Programmers and the Creative Team -- You Decide -- You Decide, Round 2 -- Buyer Enthusiasm and Ethical Behavior -- Mediating and Ethics -- Flight 93 -- Different Kinds of Ethical Questions Facing Programmers -- You Decide -- Reality and Ethics -- You Decide -- Short Takes -- Animal Ethics -- When Current Events Impact Programming Decisions -- Host Actions -- Borrowing, Copying, or Outright Stealing -- You Decide -- MTV and the Programming of Sex -- 6. Ethics and Fact-Based Stories -- What's Real and What Isn't -- Documentaries and Ethics -- You Decide -- Oliver Stone -- The Fact Police on the Attack -- The Fact-Based Police Attack Early -- The Path to 9/11 -- You Decide -- A Million Little Pieces by James Frey -- Freelance Book Editors and Fact-Based Projects -- Rights and Ethics -- You Decide -- Securing Approvals Can Raise Ethical Concerns -- You Decide -- How to Interact with Rights Holders Ethically -- You Decide -- 7. Ethics and Ratings -- PG, PG-13, TV-MA -- Movie Ratings -- Billboards and a Film's Rating -- You Decide -- Television Ratings -- TV Parental Guidelines -- You Decide -- Music and Video Games -- Audience Measurement: Television and Radio -- The Battle Gets Fierce -- You Decide -- 8. Journalism and Ethics -- You Decide -- Trial by Press -- Infotainment -- Making Up Stories -- You Decide -- Code of Ethics -- 9. Ethics and New Media -- You Decide -- Ethics of the Internet Service Provider (ISP) -- Power of the ISP -- You Decide -- "Free" Internet Service Providers -- You Decide -- Ethics of Government Interference -- You Decide -- Build It and They Will (All) Come -- Children and the Internet-To Monitor or Not to Monitor? The Story of Robbie Kirkland -- Does Net Neutrality Equal World Chaos? -- Net Neutrality: A Perfect Solution in an Imperfect World? -- You Decide -- The Ethics of "Gotcha" Political Blogging -- Individuals and the Internet -- You Decide -- 10. Censorship and Celebrity -- A Broadcast Standards and Practices Questionnaire -- Violence -- Imitable Actions -- Balance, Errors, and Value Judgments -- You Decide -- Sex -- You Decide -- A Different BS&P Approach -- You Decide -- Pressure Groups -- Tell The FCC: Stop Covert Commercials on TV! -- From the Perspective of a BS&P Veteran -- Heightened Sensitivity, or Political Correctness Run Amuck? -- You Decide -- Celebrity -- The Total Picture Revealed -- Two Biographical Sketches -- You Decide -- Lunching Ethically in Hollywood -- Right to Know? -- Revealing All -- You Decide -- Celebrity Gossip -- Mel Gibson -- Tom Cruise -- You Decide -- Star Jones -- Celebrity Verification -- You Decide -- Celebrity Worship -- Hollywood Inside Stories -- You Decide -- 11. Diversity and Consolidation -- How to Achieve Diversity -- A Possible Indirect Diversity Connection -- You Decide -- Consolidation and Diversity -- The Center for Creative Voices -- Advancing an Agenda -- You Decide -- Consolidation and Jobs -- Consolidation and Increased Indecency -- Exploring Links Between Consolidation and Indecency -- You Decide -- 12. The Ethics of Public Relations -- Controlled PR Materials -- Uncontrolled PR and Media Relations -- Evaluate -- Truth and the "Story Pitch" Bargain -- Truth or Consequences -- You Decide -- Truth and Controlled PR Materials -- Truth, Word of Mouth, and Internet PR -- Ethics and Word of Mouth -- Word-of-Mouth Marketing Association Ethics Assessment Tool: The Ethics 20 Questions -- You Decide -- Harm -- You Decide -- Investigate -- Codes of Ethics -- Public Relations Society of America: Member Statement of Professional Values -- Situation -- 13. Ethical Issues in Advertising and Marketing -- Exploiting Controversy -- You Decide -- Product Placement and Product Integration -- Labeling Product Placement -- Making Sure Products Are on View -- You Decide -- Virtual Advertising -- Other Ways to Market -- You Decide -- Creating Television Promotional Spots and Ethics -- Are Ethics at Play in Accepting or Rejecting a Promotional Spot? -- Million-Dollar Fraud -- You Decide |
| Summary |
"Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware, and realistic sense of the ethical situations faced by entertainment and journalism professionals every day - in the real world." "Other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from title page (Safari, viewed February 6, 2015) |
| Subject |
Mass media -- Moral and ethical aspects.
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Mass media -- Moral and ethical aspects
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| Form |
Electronic book
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| ISBN |
9781136032653 |
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1136032657 |
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9781136032660 |
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1136032665 |
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9781136032615 |
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1136032614 |
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