| Description |
1 online resource (331 pages) |
| Series |
RKMA market research handbook series, 2472-5811 |
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RKMA market research handbook series. 1939-6848
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| Contents |
PART I. MARKET OVERVIEW -- 1. Retail Sales: U.S. -- 2. Retail Sales: State-by-State -- 3. Retail Sales: Canada -- 4. Retail Sales: Province-by-Province -- 5. Retail Census -- 6. Publically Traded Retail Corporations -- 7. Christmas Season Shopping -- 8. Back-To-School Shopping |
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PART II. E-COMMERCE -- 9. Market Assessment -- 10. Omnichannel Shopping -- 11. Mobile Commerce -- 12. E-Retailers: Largest Companies -- 13. Shopping Online -- 14. E-Retailers: Consumer Favorites |
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PART III. MARKET LEADERS -- 15. Retailers: Largest Companies -- 16. Major Retailers: Customer Profile -- 17. Retail Customer Experience -- 18. Top Growth Chains -- 19. Most Valuable Retail Brands -- 20. Top Brands In Shopper Satisfaction -- 21. Top Brands In Reputation |
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PART IV. ANALYSES -- 22. Airport Retail -- 23. Automotive Parts Stores -- 24. Baby Products -- 25. Book Stores -- 26. Bridal & Wedding Market -- 27. Convenience Stores -- 28. Crafts & Hobby Stores -- 29. Department Stores -- 30. Dollar Stores & Extreme-Value Retailers -- 31. Home Centers & Hardware -- 32. Military Exchanges -- 33. Office Products -- 34. Pet Supplies -- 35. Private Label -- 36. Returns -- 37. Toys & Video Games -- 38. Used Merchandise Stores |
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PART V. APPAREL, FOOTWEAR & ACCESSORIES -- 39. Market Assessment: Apparel -- 40. Market Assessment: Footwear -- 41. Market Assessment: Jewelry -- 42. Most Valuable Apparel & Luxury Brands -- 43. Online Retail |
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PART VI. ELECTRONICS & APPLIANCE STORES -- 44. Market Assessment -- 45. Consumer Electronics -- 46. Online Retail |
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PART VII. CONSUMER PACKAGED GOODS -- 47. Market Assessment -- 48. CPG Sector Trends -- 49. Largest CPG Companies -- 50. Most Valuable CPG Brands -- 51. Sector & Brand Reputation -- 52. Online Retail |
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PART VIII. DISCOUNT STORES, SUPERCENTERS & WAREHOUSE CLUBS -- 53. Market Assessment -- 54. Marketshare By Metropolitan Area -- 55. Customer Profile |
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PART IX. DRUG STORES & PHARMACIES -- 56. Market Assessment -- 57. Largest Chain Retail Pharmacies -- 58. Merchandise Sales Mix -- 59. CPG Sales In Drug Stores -- 60. Sales By Metropolitan Area -- 61. Marketshare By Metropolitan Area -- 62. Store Counts |
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PART X. HEALTH, BEAUTY & COSMETICS -- 63. Mass Market HBC Products -- 64. Beauty Products & Cosmetics -- 65. Top Retailers -- 66. Top Brands -- 67. Online Retail |
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PART XI. HOME FURNISHINGS & HOUSEWARES -- 68. Market Assessment: Furniture/Decor Stores -- 69. Market Assessment: Retail Products -- 70. Top Retailers -- 71. Largest Home Furnishings Companies -- 72. Online Retail |
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PART XII. SPORTING GOODS -- 73. Market Assessment: Sporting Goods Stores -- 74. Market Assessment: Sporting Goods Products -- 75. Sports & Recreation Participation -- 76. Sporting Goods Shopping |
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PART XIII. SUPERMARKETS & GROCERIES -- 77. Market Assessment -- 78. Largest Supermarket Chains -- 79. Marketshare By Metropolitan Area -- 80. Customer Spending -- 81. CPG Sales In Supermarkets -- 82. Food Retailing Formats -- 83. Grocery Shopping Online |
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PART XIV. SHOPPING CENTERS -- 84. Malls & Shopping Centers -- 85. Shopping Centers: State-by-State -- 86. Owners -- 87. Managers -- 88. Brokers -- 89. Developers, Redevelopers & Acquirers -- Appendix A. Academic Programs: Retail Management -- Appendix B. Academic Programs: Fashion Design & Technology -- Appendix C. Analysts -- Appendix D. Associations -- Appendix E. Periodicals -- References |
| Summary |
The most comprehensive compilation of retail market data and analyses available in any reference source, this handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, information aimed at market development in various consumer sectors, and more |
| Bibliography |
Includes bibliographical references (pages 327-331) |
| Notes |
Online resource; title from PDF title page (RKMA, viewed October 19, 2018) |
| Subject |
Marketing research -- United States -- Handbooks, manuals, etc
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Retail trade -- United States -- Handbooks, manuals, etc
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Retail trade -- United States -- Forecasting -- Handbooks, manuals, etc
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BUSINESS & ECONOMICS -- Commerce.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Sales & Selling -- General.
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BUSINESS & ECONOMICS -- Industries -- Retailing.
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Marketing research
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Retail trade
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Retail trade -- Forecasting
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United States
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
Washington, Kelli D., author.
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Richard K. Miller & Associates, publisher.
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| ISBN |
9781577832478 |
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1577832477 |
