| Description |
1 online resource |
| Series |
Creative core |
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Creative core
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| Contents |
Cover -- Contents -- FOREWORD -- Introduction -- Where do we go from here -- 1 ALLOWING CREATIVE THINKING -- The creative environment -- Wanderings, mistakes & being curious -- The creative mind -- Why do we stop thinking? -- Learning to look -- Unconscious mind -- 2 THE BUSINESS OF CREATIVITY -- The business of creativity -- Ds, Ws & KISS of design -- Simple, simplicity, complex & complicated -- The role of design in building brands -- The problem with hierarchy -- The problem with research & focus groups -- Tight briefs boost creative thinking -- 3 THINKING IN IMAGES -- Recording |
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Reportage -- Sketchbooks -- The power of the image -- The ordinary -- Low & high culture -- Documenting & collecting -- Vernacular & amateurism -- Cognitive processes -- 4 WORDS AND NARRATIVE -- Where words come from... & where they are going -- The power of words -- Linguistic tricks -- Letterforms -- Telling stories -- Tone of voice -- Narrative -- 5 FORM AND SHAPE -- Craft -- The craft of typography -- Shapes in nature -- Invention & reinvention -- 6 CURRENT THEMES -- Reality vs hyperreality -- Materiality -- The experiential -- Sustainability -- Ephemera & permanence -- Politics & design |
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Guerrilla etiquette -- Style, taste & beauty -- The cult of the ugly -- Location & globalization -- Data & statistics -- Lifeloggers -- Mapping -- 7 TECHNOLOGY -- Technology -- The future? -- Culture of availability -- The politics of technology & how it can be used for social good -- Digital globalization -- Shifts in reality -- POSTSCRIPT -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- Z -- Credits & acknowledgements |
| Summary |
"Design Genius celebrates the creative thought processes of several leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the visual curiosities presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Graphic design (Typography)
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Type and type-founding -- Digital techniques.
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Book design.
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Printing.
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Graphic arts.
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graphic design.
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graphic arts.
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ART -- Techniques -- General.
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DESIGN -- Graphic Arts -- General.
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Graphic arts
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Book design
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Graphic design (Typography)
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Printing
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Type and type-founding -- Digital techniques
|
| Form |
Electronic book
|
| ISBN |
9782940447459 |
|
9781474223478 |
|
1474223478 |
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9781474239011 |
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1474239013 |
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2940411964 |
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9782940411962 |
|
2940447454 |
|
