Title Marketing and design management / Margaret Bruce, Rachel Cooper

Edition First edition Published London : Boston, Mass. : International Thomson Business Press, 1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Bru/Mad		AVAILABLE

Description xiv, 245 pages : illustrations ; 24 cm Series Advanced marketing series Advanced marketing series. Contents 1. Design and the organization / Margaret Bruce and Rachel Cooper -- 2. Marketing and design: a working relationship / Margaret Bruce and Rachel Cooper -- 3. Using design effectively / Margaret Bruce and Rachel Cooper -- 4. Design partnerships practice: Irgo-Pic / Margaret Bruce and Barny Morris -- 5. A dedicated approach to design management: Royal Mail / Margaret Bruce -- 6. Stirling Cooper: the design process / Rachel Cooper -- 7. Developing a brand: Cafecream / Margaret Bruce -- 8. Silent design / Peter Gorb and Angela Dumas -- 9. The commercial impacts of investment in design / Robin Roy and Stephen Potter -- 10. Design: a powerful but neglected strategic tool / Philip Kotler and G. Alexander Rath -- 11. Managing relations between R&D and marketing in new product development projects / William E. Souder Analysis Design, Industrial Marketing New products Notes Includes bibliographical references and index Bibliography Includes bibliographical references and index Subject Industrial design -- Management. Marketing -- Management. New products -- Marketing. Product management. Author Cooper, Rachel. ISBN 1861521731 (paperback)

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