| Description |
1 online resource |
| Contents |
PART I. Introduction to Social Research Methods -- PART II. Research Design Strategies: Experiments, Quasi-Experiments, and Nonexperiments -- PART III. Data Collecting Methods -- PART IV. Concluding Perspectives |
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PART I. Introduction to Social Research Methods -- 1. Basic Concepts -- Science and Daily Life -- Theories and Hypotheses -- From Theory, Concept, or Idea to Operation -- Role of Theory in Scientific Inquiry -- Conclusion and Overview -- Questions for Discussion -- References -- 2. Internal and External Validity -- Causation -- Phases of Research -- Distinguishing Internal and External Validity -- Basic Issues of Internal Validity -- Basic Issues of External Validity -- Conclusion -- Questions for Discussion -- References -- 3. Measurement Reliability -- Classical Test Theory -- Contemporary Test Theory -- Conclusion -- Questions for Discussion -- References -- 4. Measurement Validity -- Types of Measurement Validity -- Threats to Measurement Validity -- Conclusion -- Questions for Discussion -- References -- PART II. Research Design Strategies: Experiments, Quasi-Experiments, and Nonexperiments -- 5. Designing Experiments: Variations on the Basics -- Basic Variations in Experimental Design -- Expanding the Number of Experimental Treatments -- Blocked Designs: Incorporating a Nonexperimental Factor -- Repeated-Measures Designs and Counterbalancing -- Conclusion -- Questions for Discussion -- References -- 6. Constructing Laboratory Experiments -- Steps for Constructing an Experiment -- Types of Experimental Manipulations -- Manipulation Checks -- Assignment of Participants to Conditions: Randomization Procedures -- Realism in an Experiment -- Social Simulations and Analogue Experiments -- Conclusion -- Questions for Discussion -- References -- 7. External Validity of Laboratory Experiments -- Generalizability Across Participants -- Experimenter Expectancy and Bias -- Three Faces of External Validity -- Conclusion -- Questions for Discussion -- References -- 8. Conducting Experiments Outside the Laboratory -- Research Settings and Issues of Validity -- Constructing a Field Experiment -- The Internet as a Site for Experimental Research -- Conclusion -- Questions for Discussion -- References -- 9. Nonexperimental Research: Correlational Design and Analyses -- Analyzing and Interpreting Nonexperimental Research -- Multiple Regression -- Uses and Misuses of Correlational Analysis -- Multi-Level Models -- Structural Equation Models -- Conclusion -- Questions for Discussion -- References -- |
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10. Quasi-Experiments and Evaluation Research -- Program Evaluation Research -- Quasi-Experimental Methods -- Use of Archival Data in Longitudinal Research -- Conclusion -- Questions for Discussion -- References -- PART III. Data Collecting Methods -- 11. Survey Studies: Design and Sampling -- Selection vs. Assignment -- Random Sampling -- Nonrandom Sampling -- More Sampling Issues -- Types of Survey Studies -- Missing Data -- Conclusion -- Questions for Discussion -- References -- 12. Systematic Observational Methods -- Three Aspects of Naturalism -- Observer Involvement in the Naturalistic Setting: The Participatory-Nonparticipatory Distinction -- Coding Observations -- Conclusion -- Questions for Discussion -- References -- 13. Interviewing -- Modes of Administration: Face-to-Face and Telephone -- Developing the Interview -- Interview Structure -- Conducting the Interview -- Interviewer Characteristics: Establishing Rapport -- Group Interviews and Focus Groups -- Conclusion -- Questions for Discussion -- References -- 14. Content Analysis -- Conducting a Content Analysis -- Representative Examples -- Conclusion -- Questions for Discussion -- References -- 15. Questionnaire Design and Scale Construction -- Questionnaires -- Constructing Rating Scales -- Conclusion -- Questions for Discussion -- References -- 16. Indirect and Implicit Measures of Cognition and Affect -- Indirect Measures -- Information Processing: Attention and Memory -- Priming: Processing Without Awareness or Intent -- Social Psychophysiology: Physiological Traces of Affect and Cognitive Processing -- Conclusion -- Questions for Discussion -- References -- 17. Scaling Stimuli: Social Psychophysics -- Scaling Stimuli -- Techniques for Stimulus Scaling -- Multidimensional Scaling Models -- Conclusion -- Questions for Discussion -- References -- 18. Methods for Assessing Dyads and Groups -- Dyadic Designs -- Deriving Dyadic and Group Level Variables -- Designs to Study Group Structures -- Designs to Study Multiple Groups -- Measuring Group Process and Outcomes -- Conclusion -- Questions for Discussion -- References -- PART IV. Concluding Perspectives -- 19. Synthesizing Research Results: Meta-Analysis -- Stages in the Meta-Analysis Process -- Interpreting the Meta-Analysis -- Conclusion -- Questions for Discussion -- References -- 20. Social Responsibility and Ethics in Social Research -- Ethics of Research Practices -- The Regulatory Context of Research Involving Human Participants -- Ethics of Data Reporting -- Ethical Issues Related to the Products of Scientific Research -- Conclusion |
| Summary |
"This classic text presents the most recent advances in social research design and methodology. Users applaud the book's comprehensiveness. It reviews experimental, correlational, quasi experimental, and evaluation designs to survey sampling, interviewing, content analysis, questionnaire design, scale developments, and assessing dyads and groups. The research process is described using basic principles of scientific inquiry and how they apply to the study of human behavior. Design issues are emphasized over statistical computations. The book helps readers apply sound scientific analysis to better understand what it means to be human, making it an indispensable resource in the fields of psychology, communication, sociology, education, health, and marketing. With a heavy emphasis on reliability, validity, and measurement, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the best technique for a given situation. - Use of the laboratory experiment to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Print version record |
| Subject |
Social sciences -- Research.
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Social sciences -- Methodology.
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SOCIAL SCIENCE -- Essays.
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SOCIAL SCIENCE -- Reference.
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Social sciences -- Methodology.
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Social sciences -- Research.
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| Form |
Electronic book
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| Author |
Brewer, Marilynn B., 1942-
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Lac, Andrew
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| ISBN |
9781317666073 |
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1317666070 |
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9781315768311 |
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1315768313 |
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