| Description |
xx, 180 pages : illustrations ; 27 cm |
| Contents |
International growth of Finnish software firms : starting points, pathways and outcomes / Olli Kuivalainen ... [et al.] -- What makes export co-operation tick? : analysing the role of commitment in Finnish export circles / Niina Nummela, Tommi Pukkinen -- Variety in international new ventures : typological analysis and beyond / Johanna Hallbäck, Jorma Larimo -- Profitability of rapid internationalization : the relationship between internationalization intensity and firms' export performance / Olli Kuivalainen, Sanna Sundqvist -- Faster and more successful exporters : an exploratory study of born global firms from the resource-based view / Alex Rialp, Josep Rialp -- Internationalization and performance : evidence from Spanish firms / Oscar Martín Martín, Nicolas Papadopoulos -- International entrepreneurship and sourcing : international value chain of small firms / Per Servais, Antonella Zucchella, Giada Palamara -- Partner selection in international joint ventures / Jorma Larimo, Sami Rumpunen -- Advertising in Czech and French magazines / Christian Dianoux, Jana Kettnerová, Zdeněk Linhart -- Ivestigation of the effect of provocative imagery on Norwegian and Thai consumers' attitudes towards products : a cross-cultural study / Sunita Prugsamatz, Lars Ofstad, Michael Allen -- International counterfeiting in the European Union : a host country approach / J. Freitas Santos, J. Cadima Ribeiro |
| Notes |
"Contemporary Euromarketing: Entry and Operational Decision Making has been co-published simultaneously as Journal of Euromarketing, Volume 16, Numbers 1/2 2006." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
International business enterprises -- Europe.
|
|
Marketing -- Europe.
|
| SUBJECT |
Europe -- Commerce.
http://id.loc.gov/authorities/subjects/sh85045658
|
| Author |
Larimo, Jorma.
|
| LC no. |
2006028752 |
| ISBN |
0789035405 soft cover alkaline paper |
|
9780789035400 soft cover alkaline paper |
|
