Title Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington

Edition 12th edition Published Loganville, GA : Richard K Miller & Associates, [2017] ©2017

Click on the following:
EBSCO eBooks

Copies

Description 1 online resource (558 pages) Series RKMA market research handbook series RKMA market research handbook series Contents PART I. THE AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Urban & Rural Populations -- 7. Where People Want to Live -- 8. Population Migration -- 9. Personal Life -- 10. Personal Well-Being PART II. SPENDING -- 11. Consumer Spending -- 12. Retail Spending -- 13. Entertainment & Leisure Spending PART III. ACTIVITIES -- 14. Use of Time -- 15. Use of Media & the Internet. -- 16. Cultural Activities -- 17. Leisure Activities. -- 18. Sports & Recreation Activities -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation PART IV. SHOPPING BEHAVIORS -- 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-To-Peer Shopping -- 27. Omnichannel Shopping PART V. BEHAVIORAL ANALYSES -- 28. Brand Loyalty -- 29. Buying American-Made -- 30. Buying Local -- 31. Consumer Confidence -- 32. Customer Satisfaction -- 33. Ethically Conscious Consumerism -- 34. Gift Giving -- 35. Loyalty Program Participation -- 36. Payment Preferences -- 37. Pricing -- 38. Privacy Issues -- 39. Purchase Decision Making -- 40. Response to Advertising -- 41. Response to Customer Service -- 42. Response to Reviews -- 43. Response to Visuals -- 44. Shopping Research -- 45. Spending for Goods vs. Experiences -- 46. Theme Appeal PART VI. AFFLUENT CONSUMERS -- 47. Affluence Profile -- 48. Population Centers of U.S. Affluence -- 49. Affluent E-Commerce -- 50. Affluence Market Research PART VII. MIDDLE-CLASS CONSUMERS -- 51. Defining the Middle Class -- 52. Middle Class Falling Behind -- 53. Income & Wealth Inequality PART VIII. BRAND PREFERENCE SURVEYS -- 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Reputation Ranking PART IX. ETHNIC FOCUS -- 60. African-American Consumers -- 61. Arab-American Consumers -- 62. Asian-American Consumers -- 63. Hispanic- & Latino-American Consumers -- 64. Jewish-American Consumers -- 65. Muslim-American Consumers -- 66. Native-American Consumers PART X. GENDER FOCUS -- 67. Female Consumers -- 68. Male Consumers PART XI. GENERATIONAL FOCUS -- 69. Generational Comparisons -- 70. Senior Consumers -- 71. Baby Boomer Consumers -- 72. Generation X Consumers -- 73. Millennial Consumers -- 74. Generation Z Consumers PART XII. SEGMENTATION -- 75. College Students -- 76. Consumers with Disabilities -- 77. Families with Children -- 78. Family Caregivers -- 79. Immigrant Consumers -- 80. LGBT Consumers -- 81. Married Couples -- 82. Military Consumers -- 83. Pet Owners -- 84. Retirees -- 85. Single Consumers PART XIII. GEODEMOGRAPHICS -- 86. Megapolitan Regions -- 87. Metropolitan Statistical Areas -- 88. Metropolitan Economic Profiles -- 89. Micropolitan Statistical Areas -- 90. State Population Profiles -- 91. State Economic Profiles Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References Summary Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results Bibliography Includes bibliographical references (pages 546-558) Notes Online resource; title from PDF title page (EBSCO, viewed September 27, 2016) Subject Consumer behavior -- United States -- Statistics Marketing research -- United States -- Statistics Marketing research -- United States -- Handbooks, manuals, etc Consumers' preferences -- United States -- Statistics Consumers -- United States -- Statistics BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumers Consumers' preferences Marketing research United States Genre/Form Handbooks and manuals Statistics Form Electronic book Author Washington, Kelli D., author. Richard K. Miller & Associates, author, publisher. ISBN 9781577832430 1577832434

  Permalink