| Description |
176 pages : color illustrations ; 23 cm |
| Series |
Basics design |
|
Basics design.
|
| Contents |
Colour codes -- Describing colours -- Colour wheel selections -- Colour combinations -- Colour Systems -- Gamut -- CMYK -- RGB -- Special-process colours -- Fluorescents -- Metallics -- Using Colour -- Imposition -- Colour fall -- Paper stocks -- Colour detailing -- Colour layers -- Tints -- Overprinting -- Techniques -- Colouring images -- Tonal images -- Colour manipulation -- Gradients -- Undercolour addition -- Hierarchy -- Colour Symbolism -- Emotional reactions -- Red -- Pink -- Orange -- Yellow -- Brown -- Blue -- Green -- Purple -- Neutrals -- White -- Black -- Colour in Practice -- Colour coding -- Colour as a warning -- Colour effects -- Creating identity |
| Summary |
This volume examines in detail two distinct areas of colour usage in design. Firstly the text explores what colours mean, their inherent associations and their cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief |
| Notes |
Formerly CIP. Uk |
| Subject |
Symbolism of colors.
|
|
Color codes.
|
|
Color in advertising.
|
|
Graphic design (Typography)
|
|
Color in design.
|
| Author |
Harris, Paul, 1971-
|
| LC no. |
00004009 |
| ISBN |
2884790667 paperback |
|
