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Author Boyd, Drew speaker

Title CMO Foundations: Measuring Marketing Effectiveness (ROI) / with Drew Boyd
Published Carpenteria, CA, 2018


Summary Learn how to measure your marketing effectiveness. Use metrics to understand your ROI and make real-time course corrections to your marketing plan
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)-and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO
Notes 9/26/201812:00:00AM
Cast Presenter: Drew Boyd
Notes Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection
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