Limit search to available items
Streaming video
Author Breakenridge, Deirdre speaker

Title CMO Foundations: Creating a Marketing Culture / with Deirdre Breakenridge
Published Carpenteria, CA linkedin.com, 2018

Copies

Summary Learn how chief marketing officers can create a marketing culture where team members are inspired, engaged, and motivated to participate in company programs
Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift
Notes 6/20/201812:00:00AM
Cast Presenter: Deirdre Breakenridge
Notes Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection
Form Streaming video
Author linkedin.com (Firm)