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Streaming video
Author Boyd, Drew speaker

Title CMO Foundations: Driving Innovation / with Drew Boyd
Published Carpenteria, CA, 2019


Summary Drive innovation at your organization. Learn how to use training and motivation, process improvement, and internal auditing to encourage a culture of innovation
In most organizations, the responsibility for innovating products and services falls to the CMO. But innovation isn't a one-person job. The key is to create a culture of innovation and drive it throughout the company. In this course, marketing and innovation leader Drew Boyd explains how to drive innovation in an organization through training and motivation, process improvement, and internal auditing. Learn how to hire the right people, and continually improve and reward them. Find out how to use current processes and make them more innovative. Finally, discover how to overcome resistance and measure results
Notes 2/05/201912:00:00AM
Cast Presenter: Drew Boyd
Notes Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection
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