| Description |
1 online resource |
| Series |
Routledge interpretive marketing research |
| Contents |
SECTION I Overview 1 Introduction Yuko Minowa and Russell W. Belk SECTION II. Romantic Gift Giving: The Nature of Love 2 Are we a perfect matchRoles for market mediators in defining perfect gifts Tonya Williams Bradford 3 Romantic gift giving of mature consumers: A storgic love paradigm Yuko Minowa and Russell W. Belk 4 If you love me, surprise me Aditya Gupta and James W. Gentry 5 Characteristics and meanings of good and bad romantic gifts across cultures: A recipient's perspective Sydney Chinchanachokchai and Theeranuch Pusaksrikit SECTION III Romantic Gift Giving Contexts 6 Practicing masculinity and reciprocation in gendered gift-giving rituals: White Day in Japan, 1980-2009 Yuko Minowa, Russell W |
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Hogg 9 Crunch my heart! It falls for you: Carnal-singularity and chocolate gift-giving across language contexts Marjaana Mäkelä, Shona Bettany, and Lorna Stevens SECTION IV Romantic Gift Giving: Unselfishness and Self-Interest 10 Romantic potential of money: When credit becomes a gift Domen Bajde and Pilar Rojas Gavria 11 From strangers to family: How material and non-material gift giving strategies create agapic relationships over time Lydia Ottlewski 12 Romantic self-gifts to "hidden true self": Self-gifting and multiple selves Saori Kanno and Satoko Suzuki 13 For you and for me: Creative experiences as gifts Eirini Koronaki, Antigone G. Kyrousi, and Athina Y |
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Zotou Conclusion 14 Reflections on romantic gift exchange: An intersectional conversation Cele C. Otnes and Robert Alfonso Arias Epilogue 15 Four Gift Poems John F. Sherry, Jr |
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SECTION I -- Overview -- 1 Introduction -- Yuko Minowa and Russell W. Belk -- SECTION II. -- Romantic Gift Giving: The Nature of Love -- 2 Are we a perfect match? Roles for market mediators in defining perfect gifts -- Tonya Williams Bradford -- 3 Romantic gift giving of mature consumers: A storgic love paradigm -- Yuko Minowa and Russell W. Belk -- 4 If you love me, surprise me -- Aditya Gupta and James W. Gentry -- 5 Characteristics and meanings of good and bad romantic gifts across cultures: -- A recipients perspective -- Sydney Chinchanachokchai and Theeranuch Pusaksrikit -- SECTION III -- Romantic Gift Giving Contexts -- 6 Practicing masculinity and reciprocation in gendered gift-giving rituals: -- White Day in Japan, 1980-2009 -- Yuko Minowa, Russell W. Belk, and Takeshi Matsui -- 7 Romantic gifts as an expression of masculinity amongst -- young men with disabilities in Zimbabwe -- Tafadzwa Rugoho -- 8 Gift giving within adult daughter-mother dyads -- Chihling Liu, Xin Zhao, and Margaret K. Hogg -- 9 Crunch my heart! It falls for you: -- Carnal-singularity and chocolate gift-giving across language contexts -- Marjaana Mkel, Shona Bettany, and Lorna Stevens -- -- SECTION IV -- Romantic Gift Giving: Unselfishness and Self-Interest -- 10 Romantic potential of money: When credit becomes a gift -- Domen Bajde and Pilar Rojas Gavria -- 11 From strangers to family: How material and non-material gift giving -- strategies create agapic relationships over time -- Lydia Ottlewski -- 12 Romantic self-gifts to "hidden true self": Self-gifting and multiple selves -- Saori Kanno and Satoko Suzuki -- 13 For you and for me: Creative experiences as gifts -- Eirini Koronaki, Antigone G. Kyrousi, and Athina Y. Zotou -- Conclusion -- 14 Reflections on romantic gift exchange: An intersectional conversation -- Cele C. Otnes and Robert Alfonso Arias -- Epilogue -- 15 Four Gift Poems -- John F. Sherry, Jr |
| Summary |
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate--or would-be intimate--others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field |
| Notes |
Belk, and Takeshi Matsui 7 Romantic gifts as an expression of masculinity amongst young men with disabilities in Zimbabwe Tafadzwa Rugoho 8 Gift giving within adult daughter-mother dyads Chihling Liu, Xin Zhao, and Margaret K |
| Subject |
Gifts.
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Courtship.
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Consumer behavior.
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Consumers -- Research.
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Giftware.
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Dating (Social customs)
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gifts (object genre)
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courtships.
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BUSINESS & ECONOMICS -- Purchasing & Buying.
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BUSINESS & ECONOMICS -- Marketing -- General.
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consumer culture.
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gendered giving.
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gifts.
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gift giving.
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markets.
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Reciprocity.
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romantic giving.
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self giving.
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Giftware
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Dating (Social customs)
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Consumer behavior
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Consumers -- Research
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Courtship
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Gifts
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| Form |
Electronic book
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| Author |
Minowa, Yuko, editor
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Belk, Russell W., editor
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| ISBN |
9781351385046 |
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1351385046 |
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9781351385053 |
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1351385054 |
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9781351385039 |
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1351385038 |
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9781315144658 |
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1315144654 |
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