Title Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases / Tawfik Jelassi, Albrecht Enders, Francisco J. Martinez-Lopez

Edition Third edition Published Harlow, England : Pearson Education Limited, 2014

Click on the following:
ProQuest Ebook Central
EBSCO eBooks

Copies

Description 1 online resource (xliii, 733 pages : illustrations, maps) Series Always learning Always learning Contents Pt. 1. Introduction -- 1. Key terminology and evolution of e-business -- 2. Building e-business competence through concepts and cases -- pt. 2. The e-business strategy framework -- 3. The impact of the Internet on the macro-environment and on the industry structure -- 4. Markets for e-business -- 5. Value creation in e-business -- 6. Strategy options for value creation in market spaces -- 7. Impact of the Internet on the horizontal boundaries of a firm -- 8. Impact of the Internet on the vertical boundaries of a firm -- 9. Internal organization of a firm's e-business activities -- pt. 3. Lessons learned -- 10. A roadmap for e-business strategy formulation -- pt. 4. Case studies -- 1. Establishing a national IT infrastructure : the case of the French videotext system Minitel -- 2. Business process redesign at CompuNet : standardizing top-quality service through IT -- 3. e-Government : the role of information and communication technologies in the modernization of government -- 4. The Euro-Arab Management School -- 5. To be or not to be on the shelf : grocery retailing through the Internet -- Alcampo (Spain) vs. Peapod (USA) -- 6. Fighting over the Internet : the virtual battle between Amazon.com (USA) and BOL.de (Germany) -- 7. Cyber-entrepreneurship : the Nettimarket.com venture in Finland -- 8. The Tesco.com experience : is success at hand? -- 9. ChateauOnline -- 10. Banking on the Internet : the Advance Bank in Germany -- 11. The electronic purse in Portugal : a mere payment system or a socioeconomic revolution? -- 12. From e-banking to e-business at Nordea (Scandinavia) : the world's biggest clicks-and-mortar bank -- 13. Ducati motorcyles (Italy) : riding traditional business channels or racing through the Internet -- 14. Ducati (Italy) vs. Harley-Davidson (USA) : innovating business processes and managing value networks -- 15. Terra Lycos : creating a global and profitable integrated media company -- 16. Google.com : the world's number-one Internet search engine -- 17. DoubleClick Inc. : a strategic transformation -- 18. Competing through EDI at Papeteries Brun Passot : making paper passe -- 19. CitiusNet : the emergence of a global electronic market -- 20. Business-to-business electronic commerce : mondus.com -- an e-marketplace for small and medium-sized enterprises -- 21. B2B e-marketplace in the automotive industry : Covisint -- a co-opetition gamble? -- 22. eBay strategy (A) -- 23. eBay strategy (B) -- 24. eBay international -- 25. Online file-sharing : the music industry's paradigm shift -- 26. 12Snap (Germany, UK, Italy) : from B2C mobile retailing to B2B mobile marketing -- 27. Paybox.net (Germany) : a mobile payment service -- 28. NTT DoCoMo i-mode : value innovation at DoCoMo -- App. Technologies for electronic and mobile commerce Summary This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present Bibliography Includes bibliographical references and index Subject Electronic commerce. Electronic commerce -- Europe -- Case studies Industries -- Technological innovations -- Economic aspects Strategic planning. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Electronic commerce. Industries -- Technological innovations -- Economic aspects. Strategic planning. Electronic Commerce Strategisches Management Unternehmen E-commerce. Strategische planning. Europe. Genre/Form Case studies. Form Electronic book Author Enders, Albrecht, author Martínez-López, Francisco J. (Francisco José), author. ISBN 9781292123318 1292123311

  Permalink