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Book Cover
E-book
Author Boss, Stephen, author.

Title Digital type design for branding : designing letters from their source / Stephen Boss
Published Boca Raton, FL : CRC Press, 2018

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Description 1 online resource
Contents Chapter 1 A / Stephen Boss -- chapter 2 B / Stephen Boss -- chapter 3 C / Stephen Boss -- chapter 4 D / Stephen Boss -- chapter 5 E / Stephen Boss -- chapter 6 F / Stephen Boss -- chapter 7 G / Stephen Boss -- chapter 8 H / Stephen Boss -- chapter 9 I / Stephen Boss -- chapter 10 J / Stephen Boss -- chapter 11 K / Stephen Boss -- chapter 12 L / Stephen Boss -- chapter 13 M / Stephen Boss -- chapter 14 N / Stephen Boss -- chapter 15 O / Stephen Boss -- chapter 16 P / Stephen Boss -- chapter 17 Q / Stephen Boss -- chapter 18 R / Stephen Boss -- chapter 19 S / Stephen Boss -- chapter 20 T / Stephen Boss -- chapter 21 U / Stephen Boss -- chapter 22 V / Stephen Boss -- chapter 23 W / Stephen Boss -- chapter 24 X / Stephen Boss -- chapter 25 Y / Stephen Boss -- chapter 26 Z / Stephen Boss -- chapter 27 Letter Frequency / Stephen Boss -- chapter 28 Numerals / Stephen Boss -- chapter 29 Designskolen Kolding / Stephen Boss -- chapter 30 Interviews / Stephen Boss -- chapter 31 Glossary and Resources / Stephen Boss
Summary "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed February 12, 2018)
Subject Graphic design (Typography)
Branding (Marketing)
Graphic arts.
graphic arts.
graphic design.
branding.
CRAFTS & HOBBIES -- Book Printing & Binding.
DESIGN -- Book.
TECHNOLOGY & ENGINEERING -- Technical & Manufacturing Industries & Trades.
Graphic arts.
Branding (Marketing)
Graphic design (Typography)
Form Electronic book
ISBN 9781315349732
1315349736
9781315380407
1315380404
9781498777216
149877721X
9781315330709
1315330709