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Title Catalyst: Lotus Effect/Brain Sell/Tidbinbilla Deep Space Communications Complex/Dog Eyebrows/Parallel Universes
Published Australia : ABC, 2011
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Description 1 online resource (streaming video file) (27 min. 6 sec.) ; 163461744 bytes
Summary Capturing water from air; advertisers getting inside our heads; parallel universes; what it smells like in space; tracking deep space exploration; why do some people prefer dogs to cats?; CERN scientists making music.LOTUS EFFECTScience describes lotus leaves as super hydrophobic, or highly water repellent. For the lotus it means more sunlight and less bacteria for us, inspiration. Mark Horstman meets the chemists and engineers looking to imitate the lotus effect and the biological tricks some animals have for harvesting water from thin air.BRAIN SELLAdvertisers have always wanted to get inside our heads, and by piggybacking on the past decade's breakthroughs in neuroscience, they claim to be getting closer than ever to doing just that. Products and advertising campaigns built on these techniques are already on the market, but Maryanne Demasi explores whether they're delivering products better suited to our wants and needs, or hijacking our free will to buy more snake oil.TIDBINBILLA DEEP SPACE COMMUNICATIONS COMPLEXWe may not have our own space program in Australia, but at Tidbinbilla, 130 technicians work around the clock monitoring the 45 missions currently underway somewhere in the cosmos. Graham Phillips discovers the incredible accuracy required to monitor space missions and training large antennae to recover signals transmitted from the far reaches of our solar system.DOG EYEBROWSHow come loads of people say they hate cats and hardly anyone says they hate dogs? Well, Dr Jonica Newby has a theory about that, and it's all to do with dogs' eyebrows.PARALLEL UNIVERSESWhat makes our universe just right for our existence? It could be that the universe we call home is one of many, just a small part of a huge multiverse. Graham Phillips looks into various multiverse theories and highlights the difficulty in proving the theories. However, there are high hopes that CERN's Particle Accelerator will turn those theories into reality
Event Broadcast 2011-06-30 at 20:00:00
Notes Classification: G
Subject .
Advertising -- Psychological aspects.
Dogs -- Behavior.
European Organization for Nuclear Research.
Lotus.
Neurosciences -- Social aspects.
Australia.
Form Streaming video
Author Demasi, Maryanne, reporter
Greentree, Andrew, contributor
Harris, Philip, contributor
Horstman, Mark, reporter
Jeffery, Don, contributor
Krauss, Lawrence, contributor
Levy, Neil, contributor
Lineweaver, Charley, contributor
Moon, Shane, contributor
Muller, Derek, reporter
Nagle, Glen, contributor
Neto, Chiara, contributor
Newby, Jonica, reporter
Phillips, Graham, host
Schmidt, Brian, contributor
Taylor, Geoffrey, contributor
Thickett, Stuart, contributor
Volkas, Ray, contributor