Chapter 1. What does 'distribution' really mean? -- chapter 2. National distribution -- chapter 3. Business to business distribution -- chapter 4. Business to consumer distribution -- chapter 5. Franchising -- chapter 6. International distribution -- chapter 7. Services distribution -- chapter 8. Electronic distribution models
Summary
This handbook explores the essential models and key strategic issues in distribution and getting your products and services to market. Includes the functions of this distribution, how the network of people and processes are interlinked and managed, and international digital issues
Bibliography
Includes bibliographical references and index
Notes
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
